When starting a business, an entrepreneur settles on a product or service that appeals to his or her talent and interests. The fun part of the process often includes selecting a name and a logo, perhaps finding a partner, sketching a business plan and deciding whether to open a storefront.
Have you ever stood in front of your refrigerator and carefully examined the expiration date on a carton of milk? Even if the date had passed, did you sniff the carton and make your own assessment of your milk’s freshness? Like the milk in your refrigerator, your last will and testament may have effectively expired.